BrandDunk

Branding the World of Sports

Posts Tagged ‘NBA’

Gatorade sponsors Plays of the Week on NBA.com

Posted by ZA on March 23, 2009

Now you can visit the “G Moments” page on NBA.com to watch and vote on the NBA plays of the week.  Gatorade is the presenting sponsor of this promotion, which is where the “G” in “G Moments” comes from.  Using “G” is sort of a play on words because it stands for Gatorade, but also is slang for “Gangsta” which can be used to describe a great player or particular play.

Click here to watch Gatorade’s “G Moments” on NBA.com.

New Gatorade Logo

New Gatorade Logo

Gatorade has been a sponsor of the NBA since 1984, which includes the NBA, WNBA, NBDL and USA Basketball.  The “GMoments” promotion on NBA.com is another vehicle that will help create awareness for the new Gatorade brand.  The new Gatorade logo is prominently displayed on the page along with a few of their new taglines like Gatorade Fierce’s new “Bring It”.

Posted in Gatorade, NBA, Sponsorship Deals | Tagged: , | Leave a Comment »

 
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