There are two times a year that I notice an abundance of DirecTV advertising; around March Madness and during football season. The NFL is one DirecTV’s major selling points because you can sign up for their NFL Sunday Ticket to see every game. In addition to their subscription fees, DirecTV typically charges $200 to $250 for a whole season of the NFL Sunday Ticket. That program obviously has been lucrative to DirecTV because they just announced a renewal to their NFL deal.
The new deal between DirecTV and the NFL has the satellite television giant paying $300 million more dollars per year than their current deal. DirecTV signed a four-year NFL deal that will pay the league $1 billion dollars per season, up from $700 million per year. A 40% increase in this tough economic climate is huge for the NFL, which once again proves they are the top league within the four major professional sports leagues in the U.S.
(Assist: Sports Business Daily)
