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Archive for the ‘MLB’ Category

Fixing the recession: billionaires helping billionares

Posted by ZA on April 9, 2009

Maybe the solution to our current economic crisis is to have our richest citizens adopt a troubled corporation to help nurse that company back to health.  They would take their troubled company under their wing, in the same manner which they support charitable organizations.  Donating their time and money to get the company back in-shape.

Wait, that is already happening?  It’s happening in Detroit?  Yes, it’s true.  A Detroit billionaire is handing out freebies to some companies in his area that are struggling.

Detroit Tigers owner Mike Ilitch has enacted his own version of an economic stimulus plan.  He is using some of his billions that he made from pizza (Little Caesars franchises) to help out the big three automakers in his hometown.  Ilitch is providing free signage within Comerica Park this season for the troubled automakers from Chrysler, Ford and General Motors.  The three will be featured throughout the 2009 season in the outfield of Comerica Park.

GM already had signage in Comerica, but Chrysler and Ford did not.  The Tigers reportedly turned down offers of $500,000 or more for the free signage they are giving to the Detroit automakers.

Posted in MLB, Sports Marketing, Stadium Signage | Leave a Comment »

New York Yankees COO comes clean

Posted by ZA on March 30, 2009

A lot of executives put off the persona that nothing phases them…they subscribe to the ‘never let them see you sweat’ mantra.  But not New York Yankees COO, Lonn Trost, who will tell you exactly how he really feels.

The Yankees’ Trost had a great quote in the Newark Star-Ledger about how he is feeling coming into the 2009 baseball season.   Trost said, “Most expensive stadium, highest prices and the worst economy in history means I don’t sleep at night.  Everybody in every walk of life is suffering from the economy, and we’re no different“.

One of the most powerful people in one of the most successful sports franchises on the planet isn’t getting a good night’s sleep.  He’s worried about how the Yankees are going to fill up their luxurious, new stadium every night.  I love that Trost is so honest about the Yankees situation, because I’m not sure everyone in his position would be so candid.

Trost is probably right not to be sleeping so well, because the challenge facing the Yankees is a daunting one.  They are opening up the new Yankee Stadium at a time when discretionary spending in New York City is at one of its lowest points this decade.  The financial sector of New York has taken it squarely on the nose during this economic downturn.  The Yankees were obviously counting on selling luxury seats to many of those who were most effected.

With many of those prospects suddenly unable to buy season tickets at new Yankee Stadium, the team was forced to put those tickets on-sale to the public.  The single game ticket on-sale the Yankees offered through Ticketmaster featured scores of seats priced between $350 and $2600.  Imagine the pain the Yankees are feeling selling that $2600.00 Infield Box seat on a game-by-game basis.  The only thing worse would be not selling that seat.  Lonn Trost is a guy who is most feeling that pain.

In the long-run the New York Yankees will be fine.  But the next few seasons, particularly after the hype of this inaugural season in the new ballpark is gone, could be rougher financially than what they’ve experienced recently.  The Yankees are going to face the same challenge other MLB teams have faced for years.  They’ll be forced to watch their spending closely as they try to sell out all of their tickets.

[Assist: Sports Business Daily]

Posted in MLB, Sports Brands, Tickets, Venue Information | Tagged: , , | Leave a Comment »

Why is it a big deal that ARod did steriods?

Posted by ZA on February 10, 2009

Yes, I was surprised that Alex Rodriguez admitted to using Performance Enhancing Drugs (PEDs) aka: steriods.  But why is it such a big deal that ARod took roids?  Is it because he’s one of the biggest stars in the game? Barry Bonds, Mark McGwire and Sammy Sosa were huge stars, and they all appear to have been users.

ARod is getting hammered because he’s not very well liked.  He’s a highly paid, successful ball player that seems to only care about his own image.  Which he seems to value more than winning.  He’s arrogant and he’s not a great clubhouse guy like so many other ball players.  Him admitting to using has just given people another thing to bash him about; only this time it is justified bashing.  Come on Alex, do you really expect me to believe you only took them for 3 years and then stopped? You had a change of heart after cheating for 3 years, but then kept it to yourself for all of these years.  I’m not buying ARod’s story, and I have always enjoyed him as a ball player.  You might even say I was a fan of his.

Personally I shouldn’t have been surprised because at this point it appears that just about everyone in Major League Baseball has been using PEDs for the last two decades.  Truthfully there are probably hundreds dozens of Major League Baseball players who have NOT used PEDs, but at this point everyone in baseball looks suspicious.

The one MLB player who I think might not be using PEDs? Derek Jeter.  Call it a hunch.  Probably because Jeter has always embodied the gamer attitude to me.  He loves the game, so he would never to do something to tarnish himself or MLB.  Would he?  I hope Jeter never comes out and says he used PEDs, because if that ever happens I will probably never be able to watch another Major League Baseball game.

I already lost respect for a couple of players I once admired; Roger Clemens and Sammy Sosa.  I was a fan of both players, but now am ashamed to admit I cheered for them.  I’m a big Cubs fan, but no longer form the same admiration for their players that I once did for Grace, Maddux, Wood and (gulp) Sosa.  Fool me once…

So once the ARod furor dies down, it is my sincere hope that some investigative journalist does not come out with a scathing piece accusing Jeter of using PEDs.  That might be too much for me, and baseball, to handle.

Which current Major League Baseball players do you think are clean?  Which do you think are NOT using PEDs?

Posted in MLB | Leave a Comment »

Will Citi walk on $400 million Mets deal?

Posted by ZA on February 3, 2009

Will Citigroup walk away from their 20-year, $400 million dollar to have the exclusive naming rights to the new baseball stadium of the New York Mets?

In a word, no.  There is no way that Citi could legally maneuver out of the deal unless they were able to become insolvent.  The Wall Street Journal reports that they looked into whether they could remove themselves from the deal, but I think that was just posturing to keep government regulators happy.  When Mets fans walk in for the 2009 home opener against the San Diego Padres on April 13th, they will be walking in under the Citi Field banner.

Posted in MLB, Venue Naming Rights | Leave a Comment »

Did Under Armour default on deal with Cubs?

Posted by ZA on January 23, 2009

This appears to be turning into a case of ‘he said, she said’ between the Chicago Cubs and Under Armour. The argument is whether UA reneged on a sponsorship deal they signed with the Cubs or the Cubs cancelled the deal. The original deal was supposed to be 3-years and included in-stadium signage for Under Armour on the outfield walls at Wrigley Field.  2009 would have been the third year of the deal.

The Cubs fired first saying that UA was backing out of the deal and reneging on a promised extension. Supposedly Under Armour sent a letter to the Cubs in December saying that they would not pay for the deal in 2009.

Now the Sports Business Journal reports that Under Armour responded that the Cubs are the one’s who cancelled their deal. A Under Armour spokesman said the Cubs wanted to renegotiate before the original deal was done, and the two sides could not agree on an extension.  UA says that then the Cubs were the one’s that cancelled the third year of their original 3-year deal.

Who to believe in this situation? I would guess that both sides have a point, but it sounds to me like the Cubs might have accepted a verbal agreement that UA is not willing to honor anymore (the 5-year extension).  The fallout from that seems to have prompted someone to cancel the remaining year on their existing deal.  My guess is court documents will reveal shortly whether that was Under Armour or the Cubs.

The question in my mind is that if Under Armour defaulted on their sponsorship deal due to poor performance.  Could that be a sign that they are in bigger trouble financial (given the current economic crisis) than they are letting on.  And could that mean that my predicted acquisition of Under Armour by Nike could happen in 2009.  Stay tuned…

Posted in Apparel & Shoes, MLB, Sponsorship Deals, Stadium Signage | Leave a Comment »

NBA changes ad decision on liquor

Posted by ZA on January 22, 2009

“Better the devil that you know than the devil that you don’t know.”  I think that expression is apt for this story.

Due to the tough economic times the NBA has decided to reverse its ban against in-stadium liquor signage.  The ban prevented liquor advertisements from being located courtside, or anywhere else in the stadium that could wind up being seen on a television broadcast.  Teams were previously allowed to sign deals with liquor companies, but had to restrict the signage to areas out of view of tv cameras.

The NBA is not the only league to go down this path.  Major League Baseball, Nascar and the NHL all have previously overturned this same regulation in their own leagues.  They now allow liquor advertisers to position themselves so that they will appear on those leagues television broadcasts.

Although these decision are assuredly not popular with organizations like MADD, they are necessary to keep new sponsor dollars coming in during this recession.  Liquor sales are not going to be greatly impacted by the downturn, so that segment is one of the few that has sponsorship dollars to spend.

I can’t blame the NBA, in these tough financial times you have to do whatever is possible to stay afloat.  They are choosing to take the dollars available to them rather than face the unknown consequences of not getting that money.

Posted in MLB, Nascar, NBA, NHL, Sponsorship Deals, Sports Marketing, Stadium Signage | 2 Comments »

Baseball fanatics get their fix in 2009

Posted by ZA on December 29, 2008

MLB Network

MLB Network

On January 1st, 2009 the MLB Network launches across the United States.  The MLB Network will be the first full-time baseball only cable television channel.  Unlike the NFL Network, the MLB Network will be free to some subscribers on Time Warner, Comcast, DirecTV and Cox Communications; so over 50 million homes will receive the MLB Network.

The decision to work with the cable companies, which have a minority share in the network, is a really smart move instead of battling them like the NFL Network did.  The NFL Network is still not available on certain major cable providers (Time Warner), and they are coming to the end of their second year.  If I can go this long without the NFL Network I am going to care when they are able to finally resolve them dispute?  Probably not.

The Golf Channel was the first singular sports focused channel to launch in the United States when it launched in 1995.  The Tennis Channel followed suit in 2003.  The first major professional sports league in the United States to have its own network was the NBA, which launched NBA TV in 1999.  Since then the NFL Network debuted in 2003, the NHL launched a channel in 2007 and the MLB Network goes live in 2009.

Here is the list of shows the MLB Network is planning to air.
Enter your zip code here to find out your local MLB Network channel.

Posted in MLB, Sports Brands, Sports Television | 2 Comments »

Red Sox Nation pull out your wallets

Posted by ZA on December 16, 2008

Just-in-time for Christmas the Boston Red Sox have a brand new slew of merchandise to offer their faithful fans.  The Red Sox recently debuted their new-looking uniforms and logo.  The new logo that just features a pair of red sox is a scaled down version of their past logo.  The Bosox said the new logo is a return to the “core traditions of the organization”.

A survey of Red Sox fans revealed that less than 20% actually like the changes.  Uh oh, someone in marketing has some explaining to do.

Boston Red Sox overhaul logo

Boston Red Sox overhaul logo

Posted in MLB, Sports Brands, Sports Marketing | 1 Comment »

Yankees & Cowboys team up to make Legends

Posted by ZA on October 20, 2008

Two of the most icononic brands in sports are teaming up on a joint venture that could change the sports landscape.  The Dallas Cowboys and New York Yankees announced they are launching a stadium concessions company named Legends Hospitality Management.  Goldmach Sachs is a third partner in the venture.

Legends will handle all of the stadium concessions, catering for luxury suites and sales via the team stores for both the new Cowboys stadium and new Yankee Stadium.  Both stadiums are slated to open in 2009.  The goal of Legends will be to offer a higher-level of service than typically provided by stadium concession companies.  Also, I’m sure to make Jerry Jones and the Steinbrenner family more money.  Jones said the purpose of the venture was to affect “the fan experience.”

The Yankees were already the most lucrative concessions contract in American sports, they booked over $70 million in concessions revenue at old Yankee Stadium over the past year.  That number will only increase when they move across the street into a new more luxurious Yankee Stadium packed with more upscale dining options.

Legends will add its name among some of the current big names in stadium concessions, which include: Aramark, Centerplate and Sodexho.

Cowboys & Yankees snack bar opens in 2009

Cowboys & Yankees snack bar opens in 2009

Posted in MLB, NFL, Sports Brands, Stadium Pouring Rights, Venue Information | 2 Comments »

Wrigleyville bars to suspend alcohol sales during Cubs games

Posted by ZA on September 30, 2008

Bar owners in Wrigleyville (the neighborhood surrounding the Chicago Cubs stadium) say they are going to temporarily suspend alcohol sales during the late innings of Cubs playoffs games.  Although it sounds like the city strong armed the bars into the deal.

Billy Lawless, owner of the Irish Oak bar, said “I’m not happy with it.  You say it’s voluntarily, but c’mon it’s a directive from the city.”

The city has the right idea, to try to lessen the drunken unruly behavior that often occurs around sporting events.  But the reality is that if people want to get drunk for a game, they are going to find a way.  Asking the bars not to serve them might help curb some of the drunkiness, but it’s more likely to make people find alternative ways to get their booze.

Posted in MLB | Leave a Comment »

 
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