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Columnist slams fellow journalists as Tiger haters

Posted by ZA on December 4, 2009

Jason Whitlock seems to always know how to get some attention.  I remember reading a column he wrote when he was still writing for the Kansas City newspaper that slammed the state of Texas and my Texas Longhorns as poor hosts of the Big 12 Basketball Tournament.  That column got a lot of attention with Longhorn fans because he was attacking our team, so naturally he got a lot of hate mail.

I quickly got over my distaste for that article, but have always wondered if his schtick is to be the incendiary columnist.  I’ve actually enjoyed a lot of his stuff in the last few years because he isn’t afraid to let it all hang out.  But I do think he sometimes picks topics that he knows will draw a big reaction from readers (as many journalists do).  Not that there is anything wrong with that; starting a conversation is often a great thing.  I was a bit shocked by his recent column on Tiger Woods because he really goes over the top to slam his fellow journalists.  A few of the highlights (or lowlights, if you prefer) below:

* “…the media, especially the print media, want to be needed.  We’re an insecure lot, dealing with festering childhood insecurities about popularity and sexuality.”   – I’ll agree the first statement is fairly true, but I’m not touching that second part.

* Tears into Charlie Pierce saying “Pierce should’ve opened his column by admitting he dislikes Woods and his opinion is skewed by that bias.”  Whitlock goes on to tell an interesting anecdote about Pierce trashing Bill Simmons because the Sports Guy had told Pierce to ‘go **** himself’ back in 2002.  Not sure if either is true, but the theory that Pierce attacks those he holds grudges against is a smack in the face to him.

* “I’m sharing this because it’s important for the public to know that the media act dishonestly all the time.  We’re far more phony than Tiger Woods ever could be.” – Wow, Whitlock might lose a few Christmas cards from his fellow journalists with that line.  I can’t comment on other people, but I do know that my opinions are often biased when I’m writing something here.  So it’s easy to imagine plenty of journalists writing something with an agenda.

* Whitlock then rips into ESPN’s Rick Reilly about an article he wrote in 2004 on Colorado football coach Gary Barnett.  Reilly criticized Barnett for the same thing that Whitlock says happened at Reilly’s own house.  I’m surprised to see Whitlock attack Rick Reilly in that way, but see the point he is making.

Go read the article by Jason Whitlock at FoxSports.  It’s nothing if not interesting.

Posted in Golf, Random Stuff, Sports Marketing | Tagged: , , , | Leave a Comment »

Endorsement Profile: Tiger Woods

Posted by ZA on December 3, 2009

Athlete: Tiger Woods
Sport: Golf
League: PGA
Agent: Mark Steinberg (IMG)
Age: 33 (December 30, 1975)
Rank in SI’s 50 richest athletes:  1st
Endorsement value:  $105,000,000.00

Tiger Woods endorsement deals (thru Nov. 2009):
* AT&T
* Gatorade (Pepsico)
* Gillette (Procter & Gamble)
* EA Sports (Electronic Arts)
* NetJets
* Nike Golf
* Tag Heuer
* TLC Vision Corporation
* Upper Deck

Tiger Woods endorsement potential:
Tiger Woods is the top athlete endorser in the world today.  He is the Cadillac of athlete endorsements (even if he occasionally drives erratically in his own Escalade).  Every major corporation wants him, but few can afford him.  Woods has even surged past sports brand icon Michael Jordan in-terms of earnings; Tiger is first athlete in sports to earn more than $1 billion dollars in their career.  Much of that money comes from the rich endorsement deals that Tiger has had for over a decade.

Tiger’s endorsement history is legendary, starting with a $40 million contract from Nike when he turned pro in 1996.  Tiger basically made Nike Golf what it is today and Phil Knight rewarded him handsomely with a $100 million extension in 2006.  Tiger has become the driving force behind Nike Golf, even as they have added other big name golfers to their endorsement stable (i.e.- Stewart Cink, Anthony Kim, Justin Leonard).  Woods is a poster boy for their product line, having dropped his lucrative Titleist sponsorship when he switched to play a Nike golf ball.

Much of Woods appeal as an endorsement star has to do with his phenomenal ability on the golf course.  Tiger grabbed the sport of golf by the throat and has not yet let go; in a sport with some of the biggest endorsement stars on the planet (Phil Mickelson, Arnold Palmer) Tiger is the king.  It only helps that golf’s demographic is one that appeals to the bluest of blue chip companies; businesses that want their product featured (by Tiger Woods) to that affluent golf crowd.  Tiger’s so marketable that even his caddy, Steve Williams, has grabbed endorsement deals with Nike and Valvoline.  Let that sink in for a second…even Tiger Woods’ caddy has major corporations paying him money to endorse their product.

Perhaps the truest test of Tiger Woods endorsement appeal is understood by looking at the list of corporations that he used to endorse.  Tiger’s former deals with Accenture, American Express, Buick, General Mills, Titleist and Rolex would be the envy of most athletes, yet Woods has just moved on to bigger, more lucrative deals.

Tiger Woods has truly changed the game in-terms of endorsement deals.  Like Jordan did before him, Woods seeks out “business partnerships” rather than just contractual endorsement deals.  He is setting the standard today on how athletes and sponsors partner up.  His deals are making sports stars, like Tiger, more money from corporate sponsors than they have ever earned before.

Tiger Woods commercial for Nike Golf:
[Youtube=http://www.youtube.com/watch?v=6oTMosZ76b8]

[Edit: Accenture dropped their endorsement deal with Tiger Woods in December 2009 - a few days after this post]

Posted in Endorsement Deals, Endorsement Profile, Gatorade, Golf, Nike, Sports Brands | Tagged: , , , , , , , , , | 9 Comments »

Tiger Woods turning mainstream golf sites into TMZ

Posted by ZA on November 30, 2009

Golf.com has always been one of my favorite sites to catch up on what’s going on in the world of golf.  I enjoy their special features and their Q&A section (check out this great one with Brandel Chamblee if you haven’t read it yet).   But this week Tiger Woods hysteria has turned Golf.com, and the other mainstream golf sites, into sites that more closely resemble rival tabloid journalism sites.

The first 6 stories listed under Golf.com’s “Top Stories” section all were about Woods, his suspicious crash and his wife Elin.  Their feature headline is “Silent Treatment”, which refers to Tiger’s decision to not answer questions about his accident or other rumors swirling around the web. Apparently this week only Golf.com has morphed into TMZ.

Mainstream golf writers are writing about 911 calls and mistresses instead of snap hooks and double eagles.  Instead of doing press about the game they cover, they are being asked about what they know about Tiger Woods.  They are one part legendary golf author Dan Jenkins and another gossip talk show host Tyra Banks.  Personally I’m looking forward to seeing David Feherty’s breakdown Tiger’s crash scene in Isleworth with a telestrator of the fire hydrant and crash tree.

When will the Tiger Woods hysteria end? Either when he speaks out to tell what happened or there is a bigger story to cover.  It is not likely the golf world will see a bigger story in the near future.  So Tiger will stay in this media spotlight until there are some answers to the many questions and rumors swirling around.  Tiger, I appreciate your right to privacy, but silence is not always golden.

Golf.com Homepage on Monday after Tiger Woods story broke

 

 

Posted in Golf | Tagged: , , , , , | Leave a Comment »

Will Tiger Woods win an Olympic gold medal?

Posted by ZA on August 13, 2009

The organizers of the 2012 Summer Olympics in London have to be kicking themselves this morning.  As big as those Games are going to be (and they’ll bigger than Beijing) they are going to be missing one key ingredient that could make them even bigger, golfer Tiger Woods.   Woods won’t be playing golf in London for the 2012 Olympics, but he could be competing in the 2016 Olympics because his sport was just approved for inclusion.

The IOC voted today to add golf and rugby as the two newest Olympic sports.  Both sports will debut at the 2016 Olympic Games.  These picks shouldn’t come as any surprise, except maybe those rooting for baseball to be picked.  I predicted golf and rugby would be the finalists in an article I wrote a short time ago, although I did have a difficult time selecting between rugby & baseball for the second spot.  I think baseball would have brought more sponsorship dollars than rugby, but it’s splitting hairs.

But now back to the more important question, can a 40 year old Tiger Woods win a gold medal at the 2016 Olympics? Woods would be 40 years old in the Summer of 2016, but should still be in the late stages of his prime as a golfer.  So I wouldn’t put it past Woods to compete and win an Olympic gold medal in golf.  It would be another unique accomplishment for Tiger to put with the stack he’s already accumulated, so he’s got the motivation.  So I think Tiger Woods will be an Olympic gold medal winner.

Posted in Golf, Olympics | Tagged: , , | Leave a Comment »

Who are the most popular athletes in America?

Posted by ZA on July 30, 2009

Americans love sports, so naturally we love the athletes who play the games.  But which athletes are our favorites?  Who are the top 10 most popular athletes in sports today? The Harris Poll recently released the results of their 2009 survey that asked 2,177 U.S. adults to tell who were their favorite sports stars.

America’s Favorite Male Athletes (2009):
1. Tiger Woods (Golfer)
2. Michael Jordan (Retired, NBA star)
3. LeBron James (Forward, Cleveland Cavaliers)
4. Kobe Bryant (Guard, Los Angeles Lakers)
5. Derek Jeter (Shortstop, New York Yankees)
6. Jeff Gordon (Driver, Nascar)
7. Peyton Manning (Quarterback, Indianapolis Colts)
8. Dale Earnhardt Jr. (Driver, Nascar)
9. Brett Favre (Retired, NFL star)
10. Albert Pujols (Baseball player, St. Louis Cardinals)

America’s Favorite Female Athletes (2009):

1. Serena Williams (Tennis player)
2. Venus Williams (Tennis player)
3. Danica Patrick (Driver, Indy Racing)
4. Candace Parker (Forward, WNBA)
5. Mia Hamm (Soccer star)
6. Maria Sharapova (Tennis player)
7. Annika Sorenstam (Golfer)
8. Chris Everett Lloyd (Retired, Tennis star)
9. Anna Kournikova (Retired, Tennis player & model)
10. Michelle Kwan (Figure skater)

What stands out to me about the lists, particularly among the guys, is the influence that Nike has among the list.  7 of the 10 guys on the list endorse Nike, you could count Brett Favre as an 8th since he endorsed Nike brand, Starter.  The only 2 guys who do not have endorsement deals with Nike are the two Nascar drivers, who wouldn’t be a target for a shoe/apparel endorsement deal.  So you could say that Nike has a clean sweep of the eligible males.  Among female favorite athletes Nike’s percentage drops down a bit, but they still have four of the top 10 and the #1 overall.  Serena Williams, Mia Hamm, Maria Sharapova and Chris Everett Lloyd all cash endorsement checks signed by Phil Knight.

Other brands are well represented; Gatorade has deals more than half of the two lists.  That number is even greater if you factor in all of the Pepsico clients, Gatorade’s parent company, on the two lists.  Nike’s chief competitor, Adidas, also has a couple of current (Parker) or former endorsers (Kournikova) on the list.

But no brand is as well represented on the two lists as Nike.  The question it brings up is whether Nike’s marketing is helping to make these stars more popular or whether Nike has just picked the most popular athletes?  My thought is that it’s a bit of both.  Nike has always been one of the innovative marketers in sports.  They’ve revolutionized the game of sports marketing with campaigns they built around athletes, starting with Michael Jordan and continuing today through Tiger Woods.

Consider that Nike did not even make golf shoes or clubs prior to signing Tiger in 1996.  Nike’s original endorsement contract with Tiger Woods was $40 million dollars over five-years, which was then followed by a five year, $100 million dollar extension.  But their spending did not stop there, Nike has spent tens of millions more to promote their association with Tiger Woods.  And for their efforts, it’s estimated that Nike Golf pulled in $725 million in sales in 2008.  Through their endorsement deal and promotion, Nike essentially created a new billion dollar revenue stream for the company.  That type of innovative marketing will generate the cash to pay for a lot of endorsement deals.

And Nike has never been shy about spending for top talent.  They signed quasi lifetime endorsement deals with a few of the top names (Jordan, Woods & Serena Williams) to make sure they locked up their stars.  Other deals might as well be lifetime contracts because you won’t see Jeter or Sharapova pitching anyone else’s shoe brand anytime soon.  And Nike jumps at the chance whenever their has been an opportunity to add a big, new star to their roster.  Just recently they solidified long-term agreements with two members of the top 10 list above who happen to be the most popular players in the NBA; LeBron James and Kobe Bryant.

All of the athletes above are some of the biggest stars in sports; a feat they achieved because of their superior talent and lots of hard work.  But to ascend to the top of the list of America’s favorite athletes also requires a little help from sponsors.  And from their dominance on the two lists, it appears that Nike is a really good sponsor to have.

Posted in Athletes, Endorsement Deals, Gatorade, Golf, MLB, Nascar, NBA, NFL, Nike, Sports Brands, Sports Marketing | Tagged: , , , , , | 5 Comments »

Which athletes are the talk of Twitter?

Posted by ZA on July 17, 2009

If you love sports, you probably talk about them online these days.  The water cooler conversations of yesteryear have almost all gone online today.  There are myriads of options to share your personal opinions on players, teams or leagues.  You can blog about sports, leave comments on a written article, chat on a message board or write updates via Twitter.  There is an infinite amount of sports chatter online today.

Sports chat got its start online with message boards that came into their own a decade ago.  These early communities are often not talked about when people are talking about social media, but they were where the online conversations about sports started.  And many of these online message boards (now referred to as communities) are huge today, just like at the college sports focused Rivals.com or Scout.com.  Each of them boast tens of thousands of paying members and millions of conversations about sports.

These days there are also more people blogging about sports (like me) and more people using other social media sites to share their opinions.  But it is no longer just the media and fans participating in these conversations.  These days the athletes who are the topic behind many of the conversations are involved as well.  Many athletes are using Twitter, Facebook and the like to share their views on the sports world.  This allows the conversations to come full circle, where often fan and athlete are talking together.

So in this ever evolving online world, which are athletes are subject to the most chatter?  Who are the athletes getting the most buzz from the blog-sphere today?  Vitrue has come up with a way to measure which athletes receive the most mentions via social media (e.g.- Twitter) and other online methods.  From that they produced a list of the top 25 “social athletes”.  Below are their rankings for July 2009:

Top 25 Social Athletes
1. Lance Armstrong
2. Tony Hawk
3. Roger Federer
4. Ronaldinho
5. Michael Phelps
6. Dwight Howard
7. David Beckham
8. Valentino Rossi
9. Lebron James
10. Michael Jordan
11. Maria Sharapova
12. Serena Williams
13. Rafael Nadal
14. Kobe Bryant
15. Paul Pierce
16. Usain Bolt
17. Tiger Woods
18. Ryan Sheckler
19. Shaquille O’Neal
20. Manny Pacquiao
21. Yao Ming
22. Dwayne Wade
23. Kareem Abdul-Jabbar
24. Stewart Cink
25. Muhammad Ali

What is interesting about the list is to see how some athletes are embracing social media to keep their names in the conversations.  Would you normally expect to see Stewart Cink on a list next to Muhammad Ali, Michael Jordan and Roger Federer?  Probably not, but Cink is doing an excellent job of keeping himself involved in the conversations on the web.  Same with Kareem Abdul-Jabbar, who was a legend in his day but has slipped from the limelight for over a decade.  Kareem has done a terrific job of building a following in social media by embracing vehicles like Twitter, where he has way more followers than most active NBA stars.

The lesson to be learned if you are an athlete.  Keep your name in the conversation, by getting out there and participating.  Loads of athletes are doing that today and many of them are starting to become more of household names because of that effort.  Long-term that could pay off in more success on the field or big endorsements off the court, because they already have a big fan following.

Posted in Athletes, Golf, Internet, NBA, Sports Brands, Sports Marketing | Tagged: | Leave a Comment »

Mutiny in the LPGA?

Posted by ZA on July 9, 2009

I thought ships were the only place where mutiny occurred.  Turns out the golf course and corporate offices of the LPGA are another place where mutiny is still an option.  That is because a group of top LPGA golfers has banded together to other throw their Commissioner, Carolyn Bivens.

Advertising Age has more on the story, but it because appears that these golfers feel Bivens is directly responsible for the loss of sponsors for key LPGA events.  There are more than a dozen female golfers attacking the LPGA Commish include top stars: Paula Creamer, Natalie Gulbis and Lorena Ochoa.  They are asking that Bivens “resign immediately” due to the loss of key sponsors.  Only 10 of 27 tournaments for 2010 have sponsors lined up at this point.

The AdAge article paints a picture of Bivens as someone who has a rocky tenure as Commissioner.  She has had some media missteps and driven a hard line with sponsors, which perhaps has led some of them to jump ship.  It also says that Bivens has not gotten along well with some of the LGPA tour’s biggest stars; presumably the same ladies who are now asking her to step down.  Those three items can be a recipe for disaster if you are running a professional sports league during these troubled economic times.

If this mutiny unfair to Commissioner Bivens?  Is the LPGA leadership being treated unfairly? No, the players have a right to demand top performance from their league executives.  The finances of the golfers are directly tied to the success of the league, more so in golf than in other team sports (e.g.- NFL, NBA).  If the Bivens cannot sell sponsorships, then the LPGA Board of Directors needs to find a leader who can.

Most companies have contracted their marketing budgets over the past 12 months, or at the very least gotten very careful with their spending.  But there are still a large pool of businesses which would be willing to spend money to promote their brand next to the top female golfers in the World.  Grocery chain Hy-Vee was a title sponsor for a televised triathlon this past weekend; they are a $7 billion company that could sponsor an LPGA tournament in the same way that Kroger, Safeway and CVS have done.  There are a variety of Houston-based corporations that could be signed up as title sponsor of the upcoming LPGA Tour Championship at the Houstonian Golf & Country Club.  Or the LPGA could approach large female owned corporations to back the all female golf tour.

In-short there are plenty of deals available to the LPGA, even in these challenging economic times.  They will not be easy to land, but the LPGA is in a position where it can be creative because it has so much open opportunities.  Plus LPGA golfers are willing to do their part to make sponsors happy; mingling with sponsors at events, showing up for parties hosted by them and doing whatever is necessary to keep them on-board.  By comparison can you imagine David Stern asking Rasheed Wallace to show up to an event hosted by an NBA sponsor?  It wouldn’t happen.

To me it just sounds like Carolyn Bivens is not the right person to led the LPGA.  And if that is right, then the golfers asking her to step down have the right idea in-mind.  My best to Bivens family, but perhaps parting ways is best for everyone involved.  She’s lost the backing of her biggest stars, the sponsors are leaving in droves – best for her to get out now (somewhat voluntarily) before things really get ugly.

Posted in Golf | Tagged: , | Leave a Comment »

Top 10 Richest Athletes in the World

Posted by ZA on July 1, 2009

The economies of the World may be slumping, but the business of sports is still booming.  The top leagues, teams and athletes will all still be pulling in plenty of money this year.  From rich team contracts, to astronomical earnings, to lucrative endorsement deals.  There will be lots of cash pouring into the bank accounts of the top athletes in sports.   But which athletes are the richest?  Which are the top earning athletes in the World today?  CNNSI has recently released their 2009 list of the Fortunate 50, which is a list of the 50 top earning athletes in the United States.  They also published their list of the top 20 earning International athletes.  Below is a compilation of the two lists, so it is a list of the top 10 earning athletes in the World today.

Top Earning Athletes in World:
1. Tiger Woods ($99MM)
2. Phil Mickelson ($52MM)
3. David Beckham ($45MM)
4. Lebron James ($42MM)
5. Kimi Raikkonen ($40.1MM)
6. Manny Pacquiao ($40MM)
7. Lionel Messi ($39.9MM)
8. Alex Rodriguez ($39MM)
9. Fernando Alonso ($35MM)
9. Valentino Rossi ($35MM)
9. Shaquille O’Neal ($35MM)
10. Kevin Garnett ($34.7MM)

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Posted in Athletes, Endorsement Deals, Golf, Money, NBA, Soccer | Tagged: , , , | 29 Comments »

Golfsmith backing Mickelson & Mediate at 2009 US Open

Posted by ZA on June 10, 2009

Golfsmith is at it again…for the second time this year they are offering a free driver to their customers IF a certain golfer wins a golf tournament.  Back in April the golf superstore offered a free TaylorMade driver if Sergio Garcia won the 2009.  The catch?  You had to purchase the driver prior to completion of the final round of The Masters.  After shooting a 67 in the 2nd round, Sergio eventually faded to finish tied for 38th.  So there were no free TaylorMade drivers.

This time Golfsmith is backing two huge fan favorites, Phil Mickelson and Rocco Mediate.  Mickelson captured the hearts of the New York crowds at the 2002 US Open when he battled Tiger Woods down to the wire, eventually finishing 2nd.  Rocco achieved a similar feat in the 2008 US Open, by taking eventually winner Tiger Woods to an extra 18 holes of golf to determine the winner.  Both will have a tremendous amount of crowd support at Bethpage Black…and now on TV from golf fans around the country who want to win a free Callaway driver.  Golfsmith will offer a free Callaway if Phil or Rocco wins at Bethpage.

Posted in Golf | Tagged: , , , , | Leave a Comment »

The randomness of sports: Masters 2009

Posted by ZA on April 13, 2009

I spent Masters Sunday splitting time between entertaining my 8-month old daughter and watching the final round of The Masters.  The final round was an enjoyable one, although I felt the CBS duo of Jim Nantz and Nick Faldo overplayed the greatness of it a bit.  Maybe it was because I was only casually watching since I was babysitting my little girl, but this round wasn’t nearly as exciting as other rounds of golf that I’ve watched.  The best round of golf that I’ve seen was the Sunday round at the 1999 Ryder Cup at Brookline, when the USA overcame a huge deficit to win.

What was amazing to me about the Sunday round of the 2009 Masters was the randomness of the finish. Most of the day was devoted to the epic battle between Tiger Woods and Phil Mickelson.  The eventual playoff participants (Angel Cabrera, Chad Campbell & Kenny Perry) were relegated to a supporting role while Tiger & Phil were on the course.  Once it was obvious that Tiger & Phil were going to fall just short, the storyline turned to Perry.  Nantz waxed poetic about how Perry could become the oldest winner in the history of the Masters.  Then Perry bogeyed the final hole in regulation sending the 2009 Masters into a 3-way playoff.  It is then that the drama really unfolded…

On the first playoff hole Campbell and Perry drove their shots into the middle of the fairway, while Cabrera’s shot was blocked out in the trees to the right.  Naturally you assume that Cabrera’s goose is cooked; it appeared he didn’t even have a shot at the green.  And then it happened.  Then we witnessed one of the luckiest moments in the history of the Masters. Cabrera’s hail mary shot at the green hit a tree and ricocheted out into the 18th fairway.  When I heard the sound of his ball hitting a tree I all but buried Cabrera in my mind.  I had already pretty much written him off with the other two guys in perfect shape in the fairway, but now I was sure he was done.  Until the CBS camera located his shot in the middle of the fairway, then I thought to myself  that maybe El Pato has a chance.

Turns out that Angel Cabrera wasn’t dead; as he tapped in a putt a short time later to win the 2nd playoff hole and the 2009 Masters.  What an amazing turn events, Cabrera went from dead & buried to Masters champion.  I play golf and I’ve struck many trees during my day, so I know that you can catch lucky breaks.  I also know that luck plays a little part in most sports championships.  But what are the odds a guy is going to win the Masters shortly after knocking one off a Georgia Pine?

How random was it that Cabrera’s ball wound up in better position then if he would have just punched out to begin with?  It just goes to show that sports are random.  Cabrera was in terrible shape compared to his opponents, but with one random twist of fate he was still in it.  Yes, it required skill on Angel’s part to get up & down and not choke on the next playoff hole.  But if Cabrera hits that shot off the tree ten more times, I bet none of them turn out as good as his one shot did on Sunday.  It was a random occurrence that helped Angel Cabrera win the Masters.  In my opinion it is “the story” of Sunday at Augusta for the 2009 Masters.

Congrats to Angel “El Pato” Cabrera.  He is a great golfer, who is quite deserving of his Masters championship.  But he needs to go back to Augusta National today and kiss that tree that saved his round.  Like the Eisenhower Tree, we may soon see another tree at Augusta get named for the man who famously struck it.  I just have to figure out what sounds better: Angel’s Tree, Cabrera’s Tree or El Pato’s Pine?

Posted in CBS, Golf | Tagged: , , , | Leave a Comment »

 
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