I am a marketing guy who loves sports.  So BrandDunk reflects my passion for both of those areas.

BrandDunk takes a look at the brands of the sports world, and how those brands market themselves.  Sports sponsorships are just as important to a teams bottom line today as fan attendance and television contracts.  And athletes today can make more on endorsement deals than they do from their team contracts or winnings.

In this image is everything world, corporations like Coca-Cola, McDonalds and Nike shell out millions of dollars to athletes to endorse their products.  Those companies know that each megastar athlete has a following that can bring millions of new fans to their product.

Companies also spend billions to align with teams and leagues so they can tap into their fan base.  Stadium naming rights deals, sponsorship deals, stadium signage and pouring rights are all part of the revenue that teams count on to fund their operations.  The marquee teams line their pockets with millions of dollars in revenue generated from corporate sponsorships and television rights deals.

Today every athlete and team is a brand and the marketing of those brands is a multi-billion dollar industry.  Fortune 500 companies are teaming up with the sports world to form some of the biggest marketing partnerships on the planet.  BrandDunk is a place to talk about those deals and the merging of the sports and marketing.