BrandDunk

Branding the World of Sports

Top 10 ads from 2010 Super Bowl

Posted by ZA on February 10, 2010

The 2010 Super Bowl has come and gone, now all we have left is to breakdown which commercials we liked. Personally I thought there were a few good spots this year and a lot of weak attempts at humor.  I think the two brands that stood out the most to me from their commercials and/or sponsorships were: Doritos and Bridgestone.  They both spent heavily to get my attention, but at least it worked.  On the flip side I think that Anheuser-Busch & GoDaddy spent heavily and missed the mark, both companies need to revamp their approach the Super Bowl because their same schtick (they’ve been doing for years) just isn’t getting it done.

The 3 commercials in the 2010 Super Bowl that made the biggest impression on me:
* Audi - Green Police
* Doritos - Man in Casket
* Homeaway – The Griswolds

Nielsen rated the top 10 Super Bowl commercials, here are their “best liked”:
1. Snickers – Betty White
2. Bud Light – Asteroid
3. Doritos – Shock collar
4. Budweiser – Human bridge
5. Bud Light – Beer can house
6. Doritos – Boy slaps man
7. Budweiser – Clydesdale races Bevo
8. Denny’s – Chicken’s screaming
9. Doritos – Man attack at gym
10. Doritos – Man in casket

AdAge has more here on the best liked and best recalled 2010 Super Bowl commercials.

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