Comments on: Winter Olympics needs more marketable athletes http://branddunk.com/2009/11/16/winter-olympics-needs-more-marketable-athletes/ Branding the World of Sports Sun, 16 Oct 2011 01:17:02 +0000 hourly 1 http://wordpress.com/ By: NBC will lose money on 2010 Vancouver Olympics « BrandDunk http://branddunk.com/2009/11/16/winter-olympics-needs-more-marketable-athletes/#comment-877 Tue, 12 Jan 2010 19:43:03 +0000 http://branddunk.com/?p=1083#comment-877 [...] So NBC has big costs to recoup on their Olympics production.  One key to doing so will be to build up campaigns around Winter Games athletes that get US television viewers to tune in during the Olympics.  If [...]

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