Adidas making another push in NBA
Posted by ZA on October 15, 2009
Adidas trails way behind Nike when it comes to basketball. Nike has more prominent NBA stars endorsing their product (e.g.- Lebron James, Kobe Bryant, Kevin Durant) than Adidas, which has translated into much larger market share for Nike. Nike has had so much success in the NBA that it even has it’s owned themed basketball shoes, the Jordan Brand.
But Adidas is content to concede the category to Nike and has launched a new campaign to promote the 3 stripes. The new Adidas campaign is “celebrating basketball as a brotherhood” and features Adidas’ most prominent NBA endorsement stars; Dwight Howard, Tim Duncan, Kevin Garnett and Derrick Rose. Adidas hopes that putting all of their big names together in these segments will outshine any individual endorser that Nike has. This campaign is an extension of their 2007 “Basketball is a brotherhood” theme.
Top NBA stars that endorse Adidas:
Top NBA endorsers for Nike:
Ray Allen (Jordan Brand)
Carmelo Anthony (Jordan Brand)
Blake Griffin (rookie)
Richard Hamilton (Jordan Brand)
Joe Johnson (Jordan Brand)
Chris Paul (Jordan Brand)
Dwayne Wade (Jordan Brand)
Top NBA endorsers for Reebok:
Top NBA endorsers for Converse: