BrandDunk

Branding the World of Sports

Samsung renews sponsorship of Chelsea

Posted by ZA on July 16, 2009

One of the highest visibility team sponsorships in the World was renewed for another 3 years when Samsung extended their deal with Chelsea Football Club.  Chelsea is the English Premiere League juggernaut owned by Russian billionaire, Roman Abramovich.  The team has a huge following throughout the world and has a roster full of some of the most famous names in the sport, including; Michael Ballack, John Terry, Frank Lampard and Michael Essien.  Chelsea won the FA Cup in 2009 and is playing a series of exhibition matches (aka: friendlies) in the United States this Summer.  Including a huge, sold out, match with Italian team, AC Milan, in Baltimore on July 24th.  These traveling tours are a great opportunity for Samsung to stretch even more value out of their sponsorship of the football club.  Chelsea has worn kits sponsored by Samsung since 2005.

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