BrandDunk

Branding the World of Sports

Rating the Top 100 Global Brands

Posted by ZA on May 4, 2009

A few thoughts from the Brandz 2009 Top 100 Most Valuable Global Brands:

* Nike (#59) is the only sports company to make the list.  Although a large number of the companies on the list are heavily evolved in marketing themselves through sports.  Coca-Cola, IBM, McDonald’s, Vodafone, HP, Gillette & many more all spend heavily on building their brand via sports.

* I’m surprised that Starbucks is so low (#89), apparently that had a huge drop from previous year.

* I’m surprised that Wells Fargo is still so high (#37) even after dropping 1/3 from 2008 list.

* Blackberry (#16), Amazon (#26) and AT&T (#28) all moved up a lot on the list from previous year.

* Financial institutions had the biggest drops on the list: Wells Fargo (down 34%), Bank of America (down 53%), Amex (down 40%), Citi (down 52%) and ING (down 55%).  Tough year for Wall Street brands.

* Coca-Cola ranks #3 while Pepsi ranks #44.

* AT&% ranks #28 (up 67%) while Verizon ranks #34 (down 8%).

* BMW ranks #18 while Mercedes ranks #40.  Lexus parent company Toyota ranks #14.

* The evil empire Walmart ranks #11 while hip, trendy Target ranks #57.

* Super size me McDonald’s ranks #5 while eat fresh Subway ranks #60.

* Toyota ranks #14, Honda ranks #50 and Nissan ranks #67.

* FedEx (#69) ranks behind UPS (#15) and DHL (#68) – never would have guessed that.

* Google is #1, Microsoft is #2 while Yahoo ranks #81.

Click here to see the full list of the top 100 global brands for 2009.

Top 20 Most Valuable Global Brands (2009):
1. Google
2. Microsoft
3. Coca-Cola
4. IBM
5. McDonald’s
6. Apple
7. China Mobile
8. GE
9. Vodafone
10. Marlboro
11. Walmart
12. ICBC (Asia)
13. Nokia
14. Toyota
15. UPS
16. Blackberry
17. HP
18. BMW
19. SAP
20. Disney

About these ads

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
Follow

Get every new post delivered to your Inbox.

%d bloggers like this: