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Archive for April, 2009

Soccer provides an outlet from Cartel violence in Mexico

Posted by ZA on April 8, 2009

Nice piece from the New York Times on how soccer has provided a positive diversion to residents in Ciudad Juarez, Mexico.  Juarez is a city known as one of the most violent places on Earth; with an estimated 4000 murders in Juarez over the past couple of years.  Juarez residents have been terrorized by the violence drug cartels brought to their city.  So what do the good people of Cuidad Juarez have to keep them smiling?  Soccer, specifically their hometown Indios football club.

Los Indios de Juarez is the local professional team that has played in Mexico’s top two divisions.  The team is as popular in Juarez as the Yankees are in New York or the Cowboys are in Dallas.  But while American professional athletes live a privileged life, the Indios players live in fear that their families might be harmed by the Mexican cartels.  A few incidents that have occurred have prompted some Indios players to send their families to live in safer cities within Mexico.  The article says that fans attend Indios games that are played under intense security.  And while it says they generally tune out their fears while the Indios are playing, they quickly return to the dangerous reality of daily life in Juarez once the game ends.

Very sad the situation these good people in Mexico are forced to live within.  Hopefully the combination of the federal troops that were sent to Juarez in early 2009, and the intense media spotlight on the Cartel violence will help their situation.  In the meanwhile I know that I’ll be rooting for Los Indios de Cuidad Juarez because I’ll know each victory gives their fans something to be happy about.  Each Indios victory gives the residents of Juarez some much deserved joy that their dangerous lives might otherwise not permit.

Posted in Soccer | Tagged: , , | Leave a Comment »

New York Times only tells half the story

Posted by ZA on April 5, 2009

The New York Times piece by Eric Pfanner titled, “When the Attention isn’t Worth it” misses the mark.  While true that companies need to spend wisely when it comes to sports sponsorships, that doesn’t mean they should eliminate them when times are tough.  The article is critical of the sports sponsorship deals cut by companies that that are part of the government bailout, and specifically points out excessive spending by AIG and RBS.  But the article fails to point out the importance these sports sponsorship deals have in a company’s marketing plan.  It also doesn’t mention that some of these deals are proven money makers, like some of the deals that Bank of America was criticized for by Congress.

Sports sponsorships are a vital component of many large companies marketing plans.  They are equally as important as other forms of advertising and public relations.  They play a big role in building the brand of the companies that use them.  I think the Times & Pfanner need to paint a more complete picture of the subject, not just focus on the dollars being spent.  They need to report the dollars that are being generated as well.

Posted in Endorsement Deals, Sponsorship Deals, Sports Marketing | Tagged: , , , | Leave a Comment »

Paddy Harrington on a 900 yard Par 3

Posted by ZA on April 3, 2009

How does Padraig Harrington play a 900 yard par 3?

Driver – Sand Wedge – Putter = par.  Wow!

Posted in Golf, Athletes | Tagged: , , | Leave a Comment »

Pretty sweet deal for Calipari at Kentucky

Posted by ZA on April 3, 2009

You surely heard that John Calipari is now the highest paid coach in college basketball.  Calpari’s new deal to coach the University of Kentucky Wildcats is an 8-year deal that will pay him approximately $31.65 million dollars.  It eclipses Billy Donovan’s $2.5 million per year deal at the University of Florida, which was the previous record in men’s college hoops.  Coach Calipari will have a $400k per year base salary and then make his additional millions from the Wildcats broadcasting and endorsement deals.  But Calipari’s deal with Kentucky has some other nice incentives.

John Calipari’s contract incentives & perks:
* $50k bonus – academic achievements by team
* $50k bonus – winning SEC Tournament
* $175k bonus – making the Final Four
* $375k bonus – winning the National Championship
* 2 automobiles
* Paid expense account
* 20 lower-level tickets to all UK home games
* Membership at country club
* $3 million per year buyout if he is fired

The total package from Kentucky is well past the $4 million per year average that he is being paid.  And we have not even yet mentioned the buyout that the Wildcats will be paying on the previous coach’s contract.  So Calipari better win and he better win quick, because the revenue he produces from a successful program will be necessary to pay him.

Did Kentucky get a good deal in hiring Calipari? He has been successful everywhere he has coached, so I cannot argue with his track record on the court.  What does trouble me about Calipari coming to Kentucky is his “shady” past that includes questionable recruiting methods, extremely low graduation rate for his players and a history of off-court problems for Calipari’s athletes.  Will Kentucky Wildcat fans be able to overlook some of these transgressions that seem to follow Calipari from his last two schools?  Probably so, as long as he is winning.

[Assist: Sports Business Daily]

Posted in College Basketball, Money | Tagged: , , , | Leave a Comment »

Which 20 college hoops teams make the most money?

Posted by ZA on April 2, 2009

What are the top 20 “richest” teams in NCAA division 1 college basketball? Data below is taken from a December 2007 list by Forbes on the wealthiest programs in college hoops.

Top 20 highest earning teams in college basketball (National Championships won):
1. North Carolina (4- 1957, 1982, 1993, 2005)
2. Kentucky (7- 1948, 1949, 1951, 1958, 1978, 1996, 1998)
3. Louisville (2- 1980, 1986)
4. Arizona (1997)
5. Duke (3- 1991, 1992, 2001)
6. Indiana (5- 1940, 1953, 1976, 1981, 1987)
7. Illinois (None)
8. Kansas (3- 1952, 1988, 2008)
9. Wisconsin (1 – 1941)
10. Ohio State (1- 1960)
11. Texas (None)
12. Missouri (None)
13. North Carolina State (2- 1974, 1983)
14. UCLA (11- most recent in 1995)
15. Oklahoma State (2- 1945, 1946)
16. Michigan State (2- 1979, 2000)
17. Maryland (1- 2002)
18. Syracuse (1- 2003)
19. Arkansas (1994)
20. Xavier (None)

No surprises at the top, those are the “blue bloods” of men’s college basketball.  I was a little surprised to see Wisconsin and Ohio State so high, but those athletic departments are really strong (Texas, as well) and their fan support is strong in all sports.  NC State has struggled for a few years, but seems to be back on-track towards being one of the “name” teams in college basketball.  Some might think of them more as football schools, but Oklahoma State and Arkansas fans are both serious about their hoops teams.  Nice to see Xavier slip onto the list at #20, they’ve had a great run over the past decade.  They play in the Atlantic 10 Conference, so they are the only school on the list that is not from one of the power conferences (ACC, Big East, Big 12, Big Ten, Pac 10).

EveryJoe points out that only 4 of the schools on the list (Illinois, Missouri, Texas, Xavier) have never won a National Title in men’s college basketball.

Which programs did not make the list, but are still the top 10 all-time in wins?
* Temple (#6 all-time in wins)
* St. John’s (#7)
* Penn (#9)
* Notre Dame (#10)

Posted in College Basketball, Money | Tagged: , , | Leave a Comment »

The Guitar Hero commercial we didn’t need

Posted by ZA on April 1, 2009

As a sports fan, I cannot imagine much worse than seeing Duke’s Coach K in his underwear.  Unless you tell me I’m going to have to see Hall of Fame Coach Bob Knight in his boxers.  Yuck!

Well that visual, that you are now desperately trying to get out of your head, actually exists.  The new Guitar Hero commercial features Coaches Mike Krzyzewski, Knight, Rick Pitino and Roy Williams imitating the famous scene from the movie Risky Business.



Who thought this commercial was a good idea?

Posted in College Basketball, Endorsement Deals, Sports Brands, Sports Marketing | Tagged: , , | Leave a Comment »

 
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