Who is happy that Tiger Woods is back?
Posted by ZA on February 25, 2009
What does Tiger Woods return mean to golf? Everything, because right now Tiger Woods is the face of golf. While he was injured television ratings declined, tournament attendance was down and sales of golf merchandise slumped. Now that Superman is back, all is right in the world of golf.
So who stands to benefit most from Tiger’s return? There is a long line, but let’s take a look at who is the happiest this week that Mr. Woods will be teeing it up again.
* Tim Finchem – The PGA Tour Commissioner said “There is nobody that’s more pleased than me.” Finchem went on to say that the tour performs “pretty good” without Woods, but is “great” when Tiger is playing.
* Nike – Retail golf sales have been in a slump, but there’s nothing like getting the top endorser on the planet back from injury. Expect to see Nike Golf get a little bump that misses the rest of the industry.
* TV – The Golf Channel, NBC and even ESPN who has rights to 2009 The Masters will all benefit from Mr. Woods return. TV ratings for golf tournaments have been slumping since last June when Woods was injured, so any news is good news for golf broadcasters.
* Accenture – One of Woods sponsors is the title sponsor for the tournament where he starts his comeback from knee surgery. Coincidence? I think not. I predict a lot of people will be flipping on the television this weekend to see how Tiger is faring.
* Golf fans – A tournament without Tiger isn’t really a tournament.
Nike is so excited that Tiger is back that they have created a commercial to celebrate the event. Below is the Nike “The Good Life” commercial that will air on the Golf Channel and ESPN networks. The spot features Nike sponsored golfers Anthony Kim, Justin Leonard, Stewart Cink & Trevor Immelman enjoying life on the PGA Tour without Tiger Woods.
Nike Golf’s “The Good Life” commercial