Branding the World of Sports

Michael Phelps heading back to China

Posted by ZA on January 5, 2009

2008 was a great year for Michael Phelps, whose Q Rating shot through the roof after his triumphs at the Beijing Olympics.  And it looks like the party is going to keep rolling into 2009 for Phelps who just signed what is described as “the largest single deal of its kind with a western celebrity in Chinese history”.  So Phelps will head back to China, back to the scene of his greatest professional triumph.  Only this time he won’t be there as a swimmer, but rather a pitchman.

Phelps has signed a deal with Mazda to endorse their products within China.  The deal states that he will “exclusively” pitch the Mazda 6 through personal appearances, outdoor, TV and radio.  The financial details of the endorsement deal were not released.

No word yet whether Michael will be able to fit his 6’4″ frame into the tiny sports car for the commercials.  Maybe they could just let Phelps lounge on the hood or even try to wrap 6’7″ wingspan around the Mazda.

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One Response to “Michael Phelps heading back to China”

  1. […] Michael Phelps heading back to China « BrandDunk […]

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