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Branding the World of Sports

Watch SEC football live from your computer

Posted by ZA on September 12, 2008

As part of the record television contract that the SEC signed with CBS Sports last month, SEC football games will be simulcast live online.  Viewers can watch the SEC games for free at CBSSports.com.  The ads shown during the live simulcast will be the same ads shown to television viewers of that SEC game.  There will be a pre-roll video ad spot when a viewer first logs on to watch the game.

The current deal with CBS is just to stream 17 football games per year, not every SEC football game.  I imagine that they will expand this in future years to cover more SEC games.  Eventually you will be able to see SEC game being played, although the quality of the broadcasts will be poorer on those where a CBS television crew isn’t doing an on-site broadcast.  They will also have to jump through some hoops to make sure that no games broadcast on the internet have permission from ESPN and other rights holders, who broadcast SEC games.

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