BrandDunk

Branding the World of Sports

Castrol now official sponsor of World Cup

Posted by ZA on July 1, 2008

Castrol motor oil signed a 6 year sponsorship deal with FIFA that includes the 2010 World Cup in South Africa and 2014 World Cup in Brazil.  No dollar figures were released on the deal.

Castrol Logo

Btw- Castrol prefers to be called a “global lubricants” company and not a “motor oil” company, but ”global lubricants” sounds like something that Trojan or KY Jelly would promote.

Visit the Castrol official site.
Visit the FIFA official site.

Continental Tires was also named the official tire of the 2010 World Cup in South Africa, and has an option to retain that title for the 2014 Cup in Brazil.

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