BrandDunk

Branding the World of Sports

Five more years of Notre Dame Network

Posted by ZA on June 20, 2008

Notre Dame has signed a 5-year contract extensionwith NBC that will have the peacock broadcasting Irish football games through 2015.  That deal includes 8 Notre Dame games per season, including one game that will be played on NBC prime time.

Obviously someone at NBC is banking on Charlie Weis turning things around, because Notre Dame had to air some absolutely stinkers last year to fulfill their commitment to the Irish.  Last year NBC averaged an ugly 1.9 ratingon their ND broadcasts. Another 3-9 Notre Dame team is not going to have advertisers scrambling to be included in Notre Dame games.

No word on how much NBC paid for this new deal, but the original deal between NBC and Notre Dame from 1991 was projected to be around $9 million per year.  This new deal would be richer than that because it includes more games per season. 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Connecting to %s

 
Follow

Get every new post delivered to your Inbox.