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Archive for May, 2008

Nike’s Jordan Brand is looking for a new leader

Posted by ZA on May 13, 2008

Jumpman Logo
Jordan Brands Jumpman logo by Nike (courtesy: Nike)

Michael Jordan’s Jumpman logo is one of the most recognizable brands in sports, the iconic logo has been a major player in sports shoes & apparel since the late 1980′s.  The Jordan Brand that is represented by the Jumpman logo has some of the biggest sports stars in World endorsing their product, including: Michael Jordan, Chris Paul, Carmelo Anthony, Derek Jeter, Roy Jones Jr, North Carolina University Tarheels and the Georgetown Hoyas.

Now the Jordan Brand by Nike is looking for a new leader for the second time in six months, as Garry Cook resignedfrom the position of President of Jordan Brands to take a job running EPL team Manchester City.  Cook only took over the role in January when former Jordan Brand president, Larry Miller, left to take over the top job running the Portland Trailblazers for Paul Allen.  Why all the turnover at the top of Jordan Brands?  The shoe business is tough but Nike’s Jordan Brand is one of the gold standards in the industry; so whoever is running it is going to get a lot of attention from interested suitors like the Trailblazers and Man City.  These two recent changes were obviously opportunities for Cook & Miller to advance in their career, and continue to work in sports.

As for the next leader of Jordan Brands, I imagine it’ll be a rising star from within Nike or some other heavy hitter from the sports marketing world.  What is Sonny Vaccaro up to these days?

Posted in Apparel & Shoes, Nike | 3 Comments »

What Every Good Marketer Knows – Seth Godin

Posted by ZA on May 13, 2008

Reprinted with permission by marketing guru Seth Godin.

What Every Good Marketer Knows:

  • Anticipated, personal and relevant advertising always does better than unsolicited junk.
  • Making promises and keeping them is a great way to build a brand.
  • Your best customers are worth far more than your average customers.
  • Share of wallet is easier, more profitable and ultimately more effective a measure than share of market.
  • Marketing begins before the product is created.
  • Advertising is just a symptom, a tactic. Marketing is about far more than that.
  • Low price is a great way to sell a commodity. That’s not marketing, though, that’s efficiency.
  • Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.
  • Products that are remarkable get talked about.
  • Marketing is the way your people answer the phone, the typesetting on your bills and your returns policy.
  • You can’t fool all the people, not even most of the time. And people, once unfooled, talk about the experience.
  • If you are marketing from a fairly static annual budget, you’re viewing marketing as an expense. Good marketers realize that it is an investment.
  • People don’t buy what they need. They buy what they want.
  • You’re not in charge. And your prospects don’t care about you.
  • What people want is the extra, the emotional bonus they get when they buy something they love.
  • Business to business marketing is just marketing to consumers who happen to have a corporation to pay for what they buy.
  • Traditional ways of interrupting consumers (TV ads, trade show booths, junk mail) are losing their cost-effectiveness. At the same time, new ways of spreading ideas (blogs, permission-based RSS information, consumer fan clubs) are quickly proving how well they work.
  • People all over the world, and of every income level, respond to marketing that promises and delivers basic human wants.
  • Good marketers tell a story.
  • People are selfish, lazy, uninformed and impatient. Start with that and you’ll be pleasantly surprised by what you find.
  • Marketing that works is marketing that people choose to notice.
  • Effective stories match the worldview of the people you are telling the story to.
  • Choose your customers. Fire the ones that hurt your ability to deliver the right story to the others.
  • A product for everyone rarely reaches much of anyone.
  • Living and breathing an authentic story is the best way to survive in an conversation-rich world.
  • Marketers are responsible for the side effects their products cause.
  • Reminding the consumer of a story they know and trust is a powerful shortcut.
  • Good marketers measure.
  • Marketing is not an emergency. It’s a planned, thoughtful exercise that started a long time ago and doesn’t end until you’re done.
  • One disappointed customer is worth ten delighted ones.
  • In the googleworld, the best in the world wins more often, and wins more.
  • Most marketers create good enough and then quit. Greatest beats good enough every time.
  • There are more rich people than ever before, and they demand to be treated differently.
  • Organizations that manage to deal directly with their end users have an asset for the future.
  • You can game the social media in the short run, but not for long.
  • You market when you hire and when you fire. You market when you call tech support and you market every time you send a memo.
  • Blogging makes you a better marketer because it teaches you humility in your writing.

 

Posted in Random Stuff | 2 Comments »

Tennis Grand Slam to be televised by Worldwide Leader

Posted by ZA on May 12, 2008

ESPN and the Tennis Channel have come to an agreement with the USTA to televise all four tennis Grand Slams.  The deal is a six-year agreement reported to be worth $140 million dollars.  This will be the first time that one US network has owned the rights to televise all four Grand Slams.

First NBC doesn’t renew Bud Collins contract to cover tennis for the peacock, and now NBC loses “Breakfast at Wimbledon“.  I guess televising tennis is not part of their future plans.  Maybe now they’ll have more broadcast time for Arena Football and the Olympics.

Bud Collins outfit
Which ESPN analyst is going to wear the goofy outfits at Wimbledon?
(Photo courtesy: BudCollinsTennis)

Posted in ESPN, Sports Television, TV Rights Deals | 2 Comments »

Donald Trump takes shots at ARod

Posted by ZA on May 9, 2008

New York Yankees 3rd baseman Alex Rodriguez is one of the highest paid players in baseball ($28 million in 2008), he is also one of the most often criticized.  His brand has taken heat in recent years for the rich contract he signed with the Texas Rangers, his lackluster performance in the post-season, and the way he renegotiated his contract with the Yankees.  Now ARod is taking shots from The Donald.

Trump talked about Rodriguez and Yankees shortstop Derek Jeter at a luncheon he spoke at in Arkansas.  Trump said, “(Rodriguez) always plays bad under pressure.  Derek Jeter, he’s the greatest.  People love Derek Jeter.”  When Trump realized his comments were being taped he said, “Are those cameras on?  This going to get broadcast back home.  Oh, now he’ll (Rodriguez) leave my building.”

Alex Rodriguez owns an apartment in Trump Park Avenue that is valued at close to $8 million.  Jeter also has an apartment in a Trump building, he bought a place in Trump World Tower in 2001.

Posted in MLB, Money | 2 Comments »

Golf is 4th most popular televised sport in Australia

Posted by ZA on May 8, 2008

A survey of 50,000 Australians by Roy Morgan Research revealed that golf was the fourth most popular sport to watch on television.  Cricket was the most popular sport to watch among people from Australia.  The top results are below:

Most popular sport to watch by Australians:
47% – Cricket
41% – Australian Rules Football
33% – Tennis
25% – Rugby
18% – Golf

The title on the link to the survey is a bit misleading, as they added together some of the categories to show football at 58%.  The chart shows cricket surpasses the other sports.

Posted in Golf, Sports Marketing, Sports Television | 3 Comments »

IOC cracks down on political demonstrations in Beijing

Posted by ZA on May 8, 2008

I’m shocked, I’m surprised, I’m amazed…

The International Olympic Committee (IOC) sent a letter to all athletes competing in the 2008 Games to remind them that “their actions, reactions and attitudes will be scrutinised at the upcoming Olympics“.  The letter went on to say that no political demonstrations will be tolerated at the Beijing Olympics.  It then takes on an ominous tone as it warns that athletes who do not obey the Olympic Charter will be stripped of their Olympic accreditation.  Basically saying the IOC can turnover any violators to the Chinese Government, which could result in that athlete being placed in jail. 

This looks like a clear case of the tail wagging the dog.  The IOC obviously sent out this message to appease the Chinese government, who are very concerned with athletes speaking their minds about China at the Summer Games.  The letter tries to play up the fear that many people attending the Games have, of being locked up in a Chinese jail without just cause.  A practice which is not uncommon for China’s government.  

1968 Olympic protest in Mexico City
There will be no protests in Beijing like this famous one from the 1968 Olympics in Mexico. (Photo courtesy: Life)

The fact that the IOC sent this letter is not a surprise, it is just the next reminder in a series that is sure to continue.  But I think it is unconscionable that the IOC is so blatantly threatening their own athletes with such a harsh reprisal for expressing their beliefs.  The athletes are what make the Olympics great and the IOC should serve those athletes, not make them fear for their safety.  Yes, the Olympic Charter clearly indicates that political and religious protests will not be tolerated, but it wasn’t a serious issue in the Olympics until China.  Do you think that Mardy Fish would have been locked up in a Greek jail for a demonstration while he received his bronze medal at the 2004 Games in Athens?  Of course not, he might have been admonished by an IOC representative or even sent home from the Games, but Mardy wasn’t going to go to jail.  In Beijing, all bets are off as to how the Chinese Government will handle anyone who dares to defy them.  It is clear from this letter that the IOC is not going to try to take care of their own, and will instead sell out their athletes to the Chinese Government.

The IOC is on very shaky ground heading into the Olympics.  They’ve taken major hits from the World’s media for their endorsement of China’s government in awarding them the ’08 Games, and their inability to hold China accountable for their actions has brought embarrassment on the IOC.  Now they are putting the screws to their athletes, telling them how they must act and what they shouldn’t say.  That strategy will backfire on them and majorly damage their credibility if they do not support their athletes against the host country.  The spotlight is starting to warm up on the 2008 Olympics, so the IOC must now make sure China is a fair and humane host or risk permanent damage to their organizations brand.

Posted in Olympics, Sports Brands | 2 Comments »

Athletes on Time’s 100 Most Influential in World list

Posted by ZA on May 6, 2008

Time Magazine’s 100 Most Influential People in the World is an annual list of people who had a major impact on us all.  The list is a who’s who of notable politicians, scientists, business executives and entertainers.  The members of the distinguished list are broken out into five categories on Time’s website; Leaders & Revolutionaries, Heroes & Pioneers, Scientist & Thinkers, Artists & Entertainers and Builders & Titans.  The 2008 version was just released and among the famous faces there are five people from the world of sports.  It is quite an honor for these athletes to be included in this select group; these five are listed next to World leaders and Nobel Prize winners.

The Five Athletes on Time’s 100 Most Influential People in the World List:
* Andre Agassi
Former tennis star is active with his wife, Steffi Graf, in many charitable organizations.
* Kaka
Brazilian soccer star was named the FIFA World Player of the Year in 2007.  He was a big part of AC Milan’s success last year.  Outside of sports Kaka is an ambassador for the U.N. World Food Program.
* Lance Armstrong
Cycling star is now best known for his search for a cure to cancer.  His Lance Armstrong Foundation has raised tens of millions through their Livestrong campaign.
* Lorena Ochoa
Currently the #1 ladies golfer in the World.  Ochoa hails from Guadalajara, Mexico and has given her fellow people an international sports star to proudly represent their country.
* Oscar Pistorius
South African sprinter lobbyed unsuccessfully to be included in the field at the 2008 Beijing Games.  Pistorius was excluded because he has two prosthetic legs, which has had since his legs were amputated when he was 1 year old.  Pistorius is proof to the World that a physical disability does limit the heights to which an athlete can obtain.

There are also two other members of the list, which were honored for other contributions, but that have deep ties to sports.  Senator George Mitchell, who has been leading the investigation of steriods in Major League Baseball, and Paul Allen, who owns the NBA’s Portland Trailblazers and NFL’s Seattle Seahawks.  Allen is the former Microsoft exec with a passion for music and sports.  He recently turned around the fortunes of both the franchises he owns; the Seahawks played in the NFC Championship Game two seasons ago and the Trailblazers finally competed in the NBA’s Western Confernce after idling in mediocrity for years.  A lot of Allen’s success in sports has been because of his ability to spend more money than the competition, a term which employees who work for Allen’s team came to know as SPAM (Spend Paul Allen’s Money). These two men might not be solely known for their involvement in sports, but they are undeniably linked to sports.

These seven people from the world of sports are in good company on the Time100 list.  They are joined by the Dalai Lama, Steve Jobs, President George W. Bush, Vladimir Putin, Oprah Winfrey, John McCain, Hillary Clinton, Barack Obama, 9 other entertainers, movie stars or directors, and 7 stars from the music world, including Miley Cyrus.

So congratulations to these sports notables on receiving this distinguished honor.  It is one thing to win on the field, it is another to have your influence extend well beyond the sports that you are involved.  The recognition is an honor for each of them, and the extra attention is sure to increase the value of each of their personal (professional) brands.

A similar number of figures from the sports world were honored on Time’s2007 top 100 list: Arnold Schwarzenegger (former professional bodybuilder), Tony Dungy (Indianapolis Colts head coach), Roger Federer (#1 male tennis player), Chien-Ming Wang (NY Yankees pitcher), Thierry Henry (soccer star), and Paul Allen (owner).

Posted in MLB, Money, Random Stuff, Sports Brands, Sports Marketing | 2 Comments »

Red Sox Yankees Rivalry Turns Deadly

Posted by ZA on May 5, 2008

An argument in a bar between a NY Yankees fan and Boston Red Sox turned deadly when the Yankees fan ran over the Bosox fan as he was leaving the bar.  More on the story at ESPN.

Obviously this situation is no joking matter; a man died and his family is mourning that loss.  I just hope that big mouth Hank Steinbrenner can keep his mouth shut, as this is not something he needs to comment on.  Hank needs to understand that making his obnoxious comments tarnishes the Yankees brand, and it would be particularly appalling for Hank to say anything negative about this serious situation.  So for goodness sake, keep your mouth shut Hank!

Posted in MLB, Random Stuff, Sports Brands | Leave a Comment »

Athletes increase exposure to help their brand

Posted by ZA on May 5, 2008

This article in Brandweek talks about how athletes are getting involved in non-sports projects in order to raise awareness of their brands.  Getting on reality TV shows and mainstream non-sports magazines is brand building that can help transfer an athlete into a global icon. 

Which athletes would you most enjoy watching participate on mainstream TV shows:

* Terrell Owens on Big Brother
Try to imagine the mercurial Cowboys receiver getting along with his fellow contestants who are locked inside the same house for weeks.  I predict there would be some fireworks.
* Tony Siragusa on Dancing With the Stars
How would the big defensive tackle fare in a dance competition?  He’d probably get voted out the first week, but it would be a lot of fun to watch.
* Michael Jordan on Deal or No Deal
Jordan is one of the most competitive athletes of all-time, and someone who has a big appetite for gambling.  He doesn’t need the money, but it’d be fun to see him compete against the banker like it was Game 7 of the NBA Finals.  Jordan is so intense that I think he’d probably make Howie cry.
* Charles Barkley on Celebrity Apprentice
If you watch Sir Chuck on TNT, you know it’d be priceless to see Barkley and Trump square off in the boardroom on Apprentice.
* Lance Armstrong on Survivor
Do you really think a guy who survived cancer and won the Tour de France 7 times is going to miss a little sleep or food?  Armstrong runs marathons now in his spare time, so pain is not an issue for him.
* Gilbert Arena on The Real World
A camera on the Wizard star 24/7 might be the only way we figure out what makes him tick.
* Carl Lewis on American Idol
Simon Cowell would have a field day with Lewis.  If you don’t know what I’m talking about, check out this classic youtube clip of Lewis singing the National Anthem.

Posted in Endorsement Deals, Random Stuff, Sports Brands, Sports Marketing | 1 Comment »

Kentucky Derby overshadowed by death of horse

Posted by ZA on May 5, 2008

The 134th running of the Kentucky Derby this past weekend should have been an epic moment for the sports of horse racing, as Big Brown emerged as a bright, new star.  The headlines today should be full of speculation about whether Big Brown can make a run at the Triple Crown, a feat that has not been accomplished in over 30 years.  Instead horse racing wakes up today dealing with a crisis that has the potential to cripple the sport.

I watched the Derby with friends after completing a late round of golf on Saturday.  The pageantry and excitement of the Kentucky Derby makes it one of the “can’t miss” sporting events for me during the calendar year.  So we hurried off the golf course and scrambled to catch the last few minutes of pre-race hype on NBC before the late afternoon start.  A quick stop at our local horse track that morning meant that the majority of our group was cheering for Pyro.  He was viewed as a dark horse favorite, so he seemed like a lock to at least show.

The exciting at the start of the race was typically, everyone was screaming for their horses and trying to figure out who was actually leading the race amid all of the chaos.  A few lesser known horses took and held the lead for the first half of the race, but then a rumbling on the outside.  Big Brown, the pre-race favorite, started her charge coming out of the last turn; and when he was done there was a new Derby champion and hope for the sport.  As Big Brown charged to a victory, another favorite in the field Eight Belles came on strong at the end to win second place.  Eight Belles was a favorite among many people watching because she was the only filly in the field of 19 other males horses.  Two potentially great stories were now the possible legacy of the 134th Kentucky Derby race, but then tragedy struck.

We were busy searching for any winning tickets when someone noticed that one of the horses was down on the track.  Immediately my focus shifted back to the NBC broadcast which was reporting that Eight Belles was lying on her side on the track past the finish line.  A few minutes later it was reported that she had broken both her front ankles pulling up after the race, and shortly after that it was confirmed that she had been euthanized on the track.  The sport of horse racing went from triumph, to tragedy to crisis in the span of 5 minutes on Saturday afternoon.  Now instead of talking about their new great champion, Big Brown, and the gutsy performance of a filly, Eight Belles, they were explaining to an audience of millions on NBC why a horse had to be killed.

The post race headlines reflect the crisis that has now gripped the sport of horse racing.  Major media outlets almost uniformly ran with the theme of triumph and tragedy at the Derby.  Horse racing analysts were all thrust into the role of explaining why the horse could not be saved.  NBC devoted a surprising amount of post-race attention to the injured filly laying on the track, and that understandingly overshadowed the victory ceremony for Big Brown.

The big question now is how does horse racing recover from this public tragedy?  How do they grab the attention of sports fans for the Belmont and Preakness, when so many people witnessed the death of Eight Belles at the Derby?  Following up so closely on the Barbaro accident, which received so much media attention, are horse racing fans going to be able to focus on the sport?

Eight Belles on track at Kentucky Derby
Eight Belles tragegy at Kentucky Derby (photo courtesy: SeattlePI.com)

No doubt about it the Kentucky Derby and the sport of horse racing are the big losers this weekend.  The marquee event on the horse racing calendar produced a result that will linger negatively in people’s minds for a long-time to come.  The stories abound about the crisis surrounding horse racing, and the blamebeing placed on Churchill Down’s non-synthetic track.  These stories will take a lot of time to go away, and probably are issues that should be discussed openly by those involved in the sport.  They need to address safety in the sport, the same way that Nascar was forced to after the death of Dale Earnhardt in the Daytona 500.  Hopefully from this tragedy, changes will be made to better ensure the safety of everyone involved in horse racing.

Posted in Endorsement Deals, Sponsorship Deals, Sports Brands, Sports Marketing, Sports Television | 7 Comments »

 
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