Adidas renews deal with Indiana Hoosiers
Posted by ZA on April 30, 2008
The Indiana University Hoosiers men’s basketball team will continue to wear the red striped pants and distinctive shoes they are known for. IU announced they agreed to extend their endorsement contract with Adidas through the 2015-2016 scholastic year. The deal means that all Hoosiers athletes will be outfitted by Adidas. Scout.com reports the 8-year deal is worth $21 million, which is a $500K per year bump from the original deal signed in 2004.
Adidas also recently signed a deal with the University of Kansas Jayhawks (8 years – $26.6 million) and University of Nebraska Cornhuskers (8 years – $22.7 million) to outfit their athletic programs. The deal Indiana inked was in-line with the deals of their two Midwestern neighbors.
Image courtesy of Campus Colors, where you can buy IU merchandise.
Adidas renews deal with Indiana Hoosiers | Pisos Deal Quiler said
[...] Kathleen wrote an interesting post today onHere’s a quick excerptAdidas also recently signed a deal with the University of Kansas Jayhawks (8 years – $26.6 million) and University of Nebraska Cornhuskers (8 years – $22.7 million) to outfit their athletic programs. The deal Indiana inked was in-line … [...]