Branding the World of Sports

Rosenblatt Stadium being replaced for CWS?

Posted by ZA on April 22, 2008

If the College World Series (CWS) of Omaha organizing committee and the NCAA can come to an agreement to extend the contract for the College World Series, then that will pave the way for construction of a new baseball stadium to hold the annual event.  The Omaha World-Herald reports that they expect a verbal confirmation of the deal before this year’s CWS begins in June. 

The expected long-term agreement between the NCAA and Omaha committee would allow the City of Omaha to begin construction on a new, downtown baseball stadium.  That stadium will eventually replace Rosenblatt Stadium as the home of the College World Series.  The new stadium is estimated to cost approximately $140 million to build.  And as part of the deal the NCAA and Omaha organizing committee will find a partner to sell the venue naming rights.  So there is no chance the new venue will be named Rosenblatt Stadium.

Although it is obvious this potential change is not popular with all Omaha residents, some who are fighting to save Rosenblatt Stadium.

While I’m happy to see the City of Omaha keep this fantastic event, it will be sad when it is no longer played in Rosenblatt Stadium.  Rosenblatt has been the home for the CWS for decades.  And I have fond memories of watching CMS games there since I was a little kid.  The stadium is one of the most historic venues in the country and was named by Sports Illustrated as one of the top 10 college sports venues in 2007.

The times they are a-changing…cue the Counting Crowes song “Omaha”.

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