BrandDunk

Branding the World of Sports

Bobcats arena now called Time Warner Cable Arena

Posted by ZA on April 9, 2008

The Charlotte Bobcats landed a major deal today with Time Warner.  The Bobcats home arena will change from Charlotte Bobcats Arena to the Time Warner Cable Arena.  No figures were released on how much Time Warner is paying for the venue naming rights deal.

The deal also calls for the Bobcats games to be televised on Fox Sports Net, which will get them better exposure within their home state.  Charlotte stated this is the first deal that included both venue naming rights and TV rights in the same package.

Aside from being the home of the Charlotte Bobcats, Time Warner Cable Arena also plays hosts to many concerts and is the home for Charlotte Checkers, a minor league hockey team.

Official site for Time Warner Cable Arena.

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